26. RE: 6 Steps for Creating a Social Media Marketing Roadmap & Plan

February 28, 2009 in Social Media Syllabus 101
Tags: Social Media

Quite a nice visual by http://www.socialmediatoday.com/SMC/75950

Just came across this few points made by Social Media Today. Very valid points. Should have a read on it when you guys have time.

In my view on designing a social media roadmap. I will take the following approach.

1. Assess

- Your brand’s lifecycle

2. Identify

- Opportunity to use social media for your brand

3. Objective

- What do you want to use social media for?

4. Solutions

- Where is your core target audience? Niche reach or broad reach?

- Specific or general approach?

5. Metrics

- What is success and how do you measure it?

- Return on influence

- Return on investment (Yes, there is a return on investment in social media, if there isn’t why do you do it?. I’ve been seeing a lot of posts these days that says there is no return on investment and there is no key metrics to identify it. Of course there isn’t and is your job to find out how to do it if you’re a social media freak). Whatever you are doing ONLINE. IT IS MEASURABLE!

6. Cost-benefit analysis

- Does it worth the time you doing it VS the benefit you’re getting.

7. Exit strategy

- Dont even think about it. If you have a portal on the web, that is your company. Start having a team and build your business on it, build your relationship on it, build your community on it. Start bridging the gap between your offline operation and online operation.

Start integrating and leverage the online media because it is cost efficient and it is measurable and it generates high leads which also contribute to your customer database.