II. The story continues..
After setting this blog up last December 2008, immediately after I returned to Australia – I’ve got myself a job with Mark who is part of the M&C Saatchi group.
I got the job through Will Scully Power who has then left the company a few months later to run a software solution company providing marketing automation – Marketo http://willscullypower.wordpress.com/
The experience working 1-to-1 with him has taught me much on how to grow a business and how to be more independent. The whole entry to Mark, in their data department has closed the gap between my “media agency experience” and “Online testing and optimisation”. The skill set that I’ve been acquiring has helped me to see data in a single view and draw actionable insights from it.
Data no longer needs to be sitting in silos. Data is the new currency and there are many big brands that are still slow to adapt and see the importance to be a data driven business. I hope to be sharing more in the upcoming months.
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